Annaleece by Devries Swarovski Crystal Fashion Jewelry Necklaces Earrings Bracelets Brooches Peepers Keepers

Product Information:

Originally developed in Austria, the most integral aspect of our high-quality fashion jewelry collection is the use of Swarovski® crystal. Swarovski® crystal is essentially glass containing 32% lead content. The addition of lead to glass creates a strong material able to be facet-cut while embracing a deep spectrum of color. Swarovski® is the industry leader of sharp-cut crystal production, giving the crystal additional brilliance and a diamond-like sparkle.

Every item is cast of pewter, a light and wearable base metal. Components are made of brass for strength. All cast products are hand-polished prior to plating to ensure surfaces are free from defects. Holes are then hand-drilled corresponding with the crystal size to ensure a perfect fit. All items are then electro flash plated with various degrees of gold and/or rhodium (a member of the platinum family), and are 100% nickel free. This process is fully automated to maintain a standard finish. Rhodium is utilized rather than sterling silver as it is a stronger metal and will not tarnish.

The final process in the creation of Annaleece jewelry is the most labor-intensive and requires skilled patience as each Swarovski® crystal is set by hand. Finally, all products receive a final quality inspection at the manufacturer and again at the distribution point to ensure our customer the best possible product.

About Annaleece by DeVries:

Annaleece by Devries Swarovski Crystal Fashion Jewelry Necklaces Earrings Bracelets Brooches Peepers Keepers

Annaleece by DeVries was started by Jack and Jimer DeVries in La Mesa, California as the Oliver Weber Collection. The company originally began as an offspring from “Swan Seekers Network,” a Retired Swarovski Crystal Brokerage company owned and operated by Jimer DeVries. With Jimer’s strong crystal background and Jack’s savvy business sense our “High Quality Fashion Jewelry Line made with Swarovski Crystals” emerged.

Today, Annaleece is solely owned by Jack & Jimer and is run by a great team of hard working individuals who are proud and excited to see the company grow and succeed.

Since our debut into the gift & fashion jewelry industry in 2002, Annaleece has grown at a phenomenal pace. From our original office space of 800 square feet, we recently moved to into new El Cajon offices of 3,000 square feet, and have plans to further expand our offices to 6,000 square feet in June of 2005.

Together as a team, it is our goal to continue our growth while providing a superior product with the highest quality customer service available.

 Annaleece by Devries Swarovski Crystal Fashion Jewelry Necklaces Earrings Bracelets Brooches Peepers Keepers